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badges.football
Independent football identity infrastructure

Every football team, one consistent visual identity.

Thousands of teams across hundreds of competitions, delivered through one API in a single, consistent visual system. Use Badges throughout your product — or as the fallback beneath your existing licensed artwork.

See the live demo
SVG & PNG one API works standalone or alongside licensed assets
Built for commercial football products
Sportsbooks Sports-data providers Fantasy & prediction Live scores & results Sports media Football games
Consistent by design

One visual language across your football coverage

Official artwork pulled from different sources creates uneven, inconsistent coverage. Every Badges team follows the same underlying visual system — so grids, coupons, event cards and results stay coherent across competitions, countries and data sources.

One consistent system, every team
Team-specific colour, crisp at any size
Works with your licensing

The fallback beneath your licensed assets

Already licensed official artwork for a major competition? Keep showing it. Where you have no official asset — the long tail of smaller competitions and teams — Badges fills the gap automatically, so users see a team identity instead of an empty placeholder. You don’t have to choose between official artwork and Badges.

Extend coverage across far more of your inventory
Keep the licensed assets you already have
Licensed asset available
Keep displaying your official artwork
official
No licensed asset
Badges fills the gap automatically
fallback
licensedAsset ?? badgesAsset
Drop-in

Resolve any team to a consistent asset

Your feed already knows the team. Request its Badges asset by slug, by Badges ID, or by the team ID your sports-data provider already uses — Badges maps that identity to the visual asset and returns SVG or PNG.

SVG & PNG, CDN-served
Colour metadata for theming
GET badges.football/v1/badge/…
# by team slug
GET /v1/badge/blackburn-rovers.svg

# by Badges ID
GET /v1/badge/{badges_id}.svg

# by your provider's team ID
GET /v1/badge?provider=opta&team_id=…
Data-provider mapping

Map to the team IDs your feed already uses

Badges keeps a canonical team record with mappings to the identifiers used by external sports-data providers. Send the provider team ID from your feed and Badges resolves it to the right team and asset — no manual matching in your product.

Extensible to any provider — no schema changes
Bulk import, verification & unmatched-team reporting

Provider names are shown only as examples of supported mappings. Badges is not affiliated with or endorsed by any data provider, club, league or governing body, and no partnership is implied. Example IDs below are placeholders.

JSON canonical team record
{
  "badges_id": "team_12345",
  "name": "Blackburn Rovers",
  "slug": "blackburn-rovers",
  "providers": {
    "opta": "OPTA_PLACEHOLDER_ID",
    "sportradar": "SR_PLACEHOLDER_ID"
  },
  "assets": { "svg": "…", "png": "…" }
}
How it works

Three steps to consistent coverage

1

Tell us your coverage

Which teams, competitions and data providers does your product use?

2

Map your football data

Badges connects its canonical team identities to the IDs already used by your feed.

3

Render consistently

Use Badges everywhere, or fall back to Badges wherever licensed artwork isn’t available.

5,000+
Teams
300+
Competitions
100+
Countries
1
Visual system
Commercial model

Built around your coverage

From a single football product to high-volume, multi-market platforms — scoped to your coverage, integration and usage, not a fixed plan.

Coverage
The competitions and teams your product needs
  • Major competitions to the long tail
  • New teams & competitions added over time
Integration
Map against your existing sports-data IDs
  • Provider ID mapping & bulk import
  • Standalone or licensed-asset fallback
Scale & support
Delivery and onboarding for your traffic
  • API / CDN delivery to match volume
  • Commercial onboarding & integration support
See how it works
FAQ

Questions, answered

Are these official club badges?
No. Badges provides independently created visual identifiers using its own consistent design system. It is not affiliated with or endorsed by football clubs, leagues or governing bodies.
Can I use Badges alongside licensed club artwork?
Yes — this is a core use case. Keep using licensed artwork wherever you have it and use Badges as the fallback for teams where an official asset is unavailable.
Can Badges map to my existing sports-data IDs?
Badges is designed around provider mappings, so teams in your existing data feed can resolve directly to their corresponding Badges asset. Mapping is modelled per provider and extends to new providers without schema changes.
Do I need to replace my existing badge library?
No. Badges supplements it — keep your licensed assets and use Badges to extend visual coverage across the rest of your football inventory.
Can you support my competitions?
Tell us the competitions and teams your product needs and we’ll scope the coverage with you — talk to us.

Consistent team identity across your football product

Use Badges everywhere, or as the fallback beneath your licensed assets. Tell us your coverage and we’ll scope the integration.

See how it works